by Lucy Kairalla | Mar 28, 2024 | Uncategorized
The Hero’s Journey is a powerful storytelling framework often utilized in marketing to captivate audiences and convey brand messages effectively. Here are some popular examples of the Hero’s Journey adapted for marketing messages: Nike’s “Just...
by Lucy Kairalla | Nov 29, 2021 | Best SEO strategy, Digital Marketing, Internet Marketing, Marketing, Sales, SEO, Topic Clusters, Uncategorized
Search engine optimization has become the backbone of digital marketing. According to Statista, global advertising spending was forecasted to reach $650 Billion in 2021. Digital marketing occupies a major share of the global advertising expenditure. Google has the...
by Lucy Kairalla | Nov 8, 2021 | Content Planning, Digital Marketing, Internet Marketing, Linkedin, Marketing, SEO, Social media, Uncategorized
LinkedIn is a popular site with more than 800 million users from around 200 countries around the globe. With such heavy traffic, attracting your network is not enough anymore. Instead, you need to be more creative with your words to stick to their memory. Here are the...
by Lucy Kairalla | Nov 12, 2019 | CTR, Digital Marketing, Internet Marketing, Marketing, Sales, SEO, Social media, Uncategorized
Just as with face-to-face meetings, your first impressions online are important. If you’re looking for a job on LinkedIn, your photo is a key representation of your personality and professional presence and perhaps the most important first impression you can...
by Lucy Kairalla | Sep 18, 2019 | CTR, Digital Marketing, Internet Marketing, Marketing, Sales, SEO, Uncategorized
Click-through rate (commonly known as CTR) refers to the number of users who view a web page by clicking the link provided in the search results. Basically, it is the number of clicks a particular search result gets. So, you might ask: Is it really necessary to...
by Lucy Kairalla | Jun 11, 2019 | Content Planning, Marketing, Sales, Uncategorized
Understanding TOFU-MOFU-BOFU Content Strategy If you’re a business owner, you’ve heard of digital marketing. And you understand the importance of developing a great funnel by employing an effective digital marketing strategy. This can be challenging for some business...
