by Lucy Kairalla | Sep 5, 2024 | Digital Marketing, Internet Marketing, Marketing
In today’s hyper-connected world, your website is more than just a digital address—it’s your first impression, your business card, and often the deciding factor in whether someone chooses to engage with your business. Let’s dive into why having a...
by Lucy Kairalla | Nov 29, 2021 | Best SEO strategy, Digital Marketing, Internet Marketing, Marketing, Sales, SEO, Topic Clusters, Uncategorized
Search engine optimization has become the backbone of digital marketing. According to Statista, global advertising spending was forecasted to reach $650 Billion in 2021. Digital marketing occupies a major share of the global advertising expenditure. Google has the...
by Lucy Kairalla | Nov 8, 2021 | Content Planning, Digital Marketing, Internet Marketing, Linkedin, Marketing, SEO, Social media, Uncategorized
LinkedIn is a popular site with more than 800 million users from around 200 countries around the globe. With such heavy traffic, attracting your network is not enough anymore. Instead, you need to be more creative with your words to stick to their memory. Here are the...
by Lucy Kairalla | Nov 12, 2019 | CTR, Digital Marketing, Internet Marketing, Marketing, Sales, SEO, Social media, Uncategorized
Just as with face-to-face meetings, your first impressions online are important. If you’re looking for a job on LinkedIn, your photo is a key representation of your personality and professional presence and perhaps the most important first impression you can...
by Lucy Kairalla | Sep 18, 2019 | CTR, Digital Marketing, Internet Marketing, Marketing, Sales, SEO, Uncategorized
Click-through rate (commonly known as CTR) refers to the number of users who view a web page by clicking the link provided in the search results. Basically, it is the number of clicks a particular search result gets. So, you might ask: Is it really necessary to...
by Lucy Kairalla | Jun 5, 2019 | Email Marketing, Graphic Design, Internet Marketing, Uncategorized, Writing
The History of Modern-Day Fonts Fonts have been around for as long as we’ve had printing presses, but the advent of desktop publishing brought changes to the world of fonts. With the creation of PostScript Type 1, Adobe became the granddaddy of modern-day fonts....
