by Lucy Kairalla | Jun 5, 2019 | Email Marketing, Graphic Design, Internet Marketing, Uncategorized, Writing
The History of Modern-Day Fonts Fonts have been around for as long as we’ve had printing presses, but the advent of desktop publishing brought changes to the world of fonts. With the creation of PostScript Type 1, Adobe became the granddaddy of modern-day fonts....
by Lucy Kairalla | May 23, 2019 | Content Planning, Email Marketing, Internet Marketing, SEO, Uncategorized, Writing
In average, emails have a 30% open rate. Which means that every 10 emails sent, only three are opened by the receiver. Not only that, but out of those three opened emails, only 6% to 8% get clicks and interaction. At this rate, it’s easy to see why a recipient...
by Lucy Kairalla | May 23, 2019 | Content Planning, Email Marketing, Internet Marketing, SEO, Uncategorized, Writing
Are your emails getting marked as spam? Let’s start sharing the fact that 85% of emails received will go to the inbox. The other 15% will go to spam. It’s important to also know that spam filters do not guarantee precise analysis. Thus, legit emails could...
by Lucy Kairalla | May 23, 2019 | Content Planning, Internet Marketing, SEO, Uncategorized, Writing
I’m sure you have imagined yourself writing a blog post that would go viral. You are careful with your topics, your word choices, and your sentences because you are certain that writing the best article will be your claim to fame. Unfortunately, your imagined...
by Lucy Kairalla | May 3, 2019 | Internet Marketing, SEO, Uncategorized
Links between pages let Google understand how important pages are, how relevant they are and what relationship they have to each other. Google works by crawling the links on your site one by one to build a bigger picture of how all of the pages on your site are...
by Lucy Kairalla | Mar 21, 2019 | Content Planning, Uncategorized, Writing
Our clients and friends often ask us about the value of blogs. “Do people even blog anymore?” “Is there a point in blogging?” Our answer is always yes! Blogging has grown from a medium where people talk about their everyday lives to a platform that entrepreneurs...
