by Lucy Kairalla | Nov 29, 2021 | Best SEO strategy, Digital Marketing, Internet Marketing, Marketing, Sales, SEO, Topic Clusters, Uncategorized
Search engine optimization has become the backbone of digital marketing. According to Statista, global advertising spending was forecasted to reach $650 Billion in 2021. Digital marketing occupies a major share of the global advertising expenditure. Google has the...
by Lucy Kairalla | Nov 8, 2021 | Content Planning, Digital Marketing, Internet Marketing, Linkedin, Marketing, SEO, Social media, Uncategorized
LinkedIn is a popular site with more than 800 million users from around 200 countries around the globe. With such heavy traffic, attracting your network is not enough anymore. Instead, you need to be more creative with your words to stick to their memory. Here are the...
by Lucy Kairalla | Nov 12, 2019 | CTR, Digital Marketing, Internet Marketing, Marketing, Sales, SEO, Social media, Uncategorized
Just as with face-to-face meetings, your first impressions online are important. If you’re looking for a job on LinkedIn, your photo is a key representation of your personality and professional presence and perhaps the most important first impression you can...
by Lucy Kairalla | Sep 18, 2019 | CTR, Digital Marketing, Internet Marketing, Marketing, Sales, SEO, Uncategorized
Click-through rate (commonly known as CTR) refers to the number of users who view a web page by clicking the link provided in the search results. Basically, it is the number of clicks a particular search result gets. So, you might ask: Is it really necessary to...
by Lucy Kairalla | May 23, 2019 | Content Planning, Email Marketing, Internet Marketing, SEO, Uncategorized, Writing
In average, emails have a 30% open rate. Which means that every 10 emails sent, only three are opened by the receiver. Not only that, but out of those three opened emails, only 6% to 8% get clicks and interaction. At this rate, it’s easy to see why a recipient...
by Lucy Kairalla | May 23, 2019 | Content Planning, Email Marketing, Internet Marketing, SEO, Uncategorized, Writing
Are your emails getting marked as spam? Let’s start sharing the fact that 85% of emails received will go to the inbox. The other 15% will go to spam. It’s important to also know that spam filters do not guarantee precise analysis. Thus, legit emails could...
