by Lucy Kairalla | Nov 8, 2021 | Content Planning, Digital Marketing, Internet Marketing, Linkedin, Marketing, SEO, Social media, Uncategorized
LinkedIn is a popular site with more than 800 million users from around 200 countries around the globe. With such heavy traffic, attracting your network is not enough anymore. Instead, you need to be more creative with your words to stick to their memory. Here are the...
by Lucy Kairalla | Jun 11, 2019 | Content Planning, Marketing, Sales, Uncategorized
Understanding TOFU-MOFU-BOFU Content Strategy If you’re a business owner, you’ve heard of digital marketing. And you understand the importance of developing a great funnel by employing an effective digital marketing strategy. This can be challenging for some business...
by Lucy Kairalla | May 23, 2019 | Content Planning, Email Marketing, Internet Marketing, SEO, Uncategorized, Writing
In average, emails have a 30% open rate. Which means that every 10 emails sent, only three are opened by the receiver. Not only that, but out of those three opened emails, only 6% to 8% get clicks and interaction. At this rate, it’s easy to see why a recipient...
by Lucy Kairalla | May 23, 2019 | Content Planning, Email Marketing, Internet Marketing, SEO, Uncategorized, Writing
Are your emails getting marked as spam? Let’s start sharing the fact that 85% of emails received will go to the inbox. The other 15% will go to spam. It’s important to also know that spam filters do not guarantee precise analysis. Thus, legit emails could...
by Lucy Kairalla | May 23, 2019 | Content Planning, Internet Marketing, SEO, Uncategorized, Writing
I’m sure you have imagined yourself writing a blog post that would go viral. You are careful with your topics, your word choices, and your sentences because you are certain that writing the best article will be your claim to fame. Unfortunately, your imagined...
by Lucy Kairalla | Mar 21, 2019 | Content Planning, Uncategorized, Writing
Our clients and friends often ask us about the value of blogs. “Do people even blog anymore?” “Is there a point in blogging?” Our answer is always yes! Blogging has grown from a medium where people talk about their everyday lives to a platform that entrepreneurs...
