by Lucy Kairalla | Sep 18, 2019 | CTR, Digital Marketing, Internet Marketing, Marketing, Sales, SEO, Uncategorized
Click-through rate (commonly known as CTR) refers to the number of users who view a web page by clicking the link provided in the search results. Basically, it is the number of clicks a particular search result gets. So, you might ask: Is it really necessary to...
by Lucy Kairalla | Jun 11, 2019 | Content Planning, Marketing, Sales, Uncategorized
Understanding TOFU-MOFU-BOFU Content Strategy If you’re a business owner, you’ve heard of digital marketing. And you understand the importance of developing a great funnel by employing an effective digital marketing strategy. This can be challenging for some business...
by Lucy Kairalla | Jun 5, 2019 | Email Marketing, Graphic Design, Internet Marketing, Uncategorized, Writing
The History of Modern-Day Fonts Fonts have been around for as long as we’ve had printing presses, but the advent of desktop publishing brought changes to the world of fonts. With the creation of PostScript Type 1, Adobe became the granddaddy of modern-day fonts....
by Lucy Kairalla | May 23, 2019 | Content Planning, Email Marketing, Internet Marketing, SEO, Uncategorized, Writing
In average, emails have a 30% open rate. Which means that every 10 emails sent, only three are opened by the receiver. Not only that, but out of those three opened emails, only 6% to 8% get clicks and interaction. At this rate, it’s easy to see why a recipient...
by Lucy Kairalla | May 23, 2019 | Content Planning, Email Marketing, Internet Marketing, SEO, Uncategorized, Writing
Are your emails getting marked as spam? Let’s start sharing the fact that 85% of emails received will go to the inbox. The other 15% will go to spam. It’s important to also know that spam filters do not guarantee precise analysis. Thus, legit emails could...
