Why Every Business Needs a Website: The Digital Handshake

In today’s hyper-connected world, your website is more than just a digital address—it’s your first impression, your business card, and often the deciding factor in whether someone chooses to engage with your business. Let’s dive into why having a website is non-negotiable for any business, backed by compelling studies and data.

The Digital Age of First Impressions

Imagine this: you just finished a great networking event, exchanging handshakes and business cards with potential clients or partners. What’s the first thing they’ll do afterward? According to a Pew Research Center study, nearly 70% of adults admit to using the internet to look up information about people they’ve just met or businesses they’ve been introduced to. Your website is often the first place they land, making it a crucial part of your brand’s first impression.

In another study by Forbes, it was found that 80% of people research a company online before engaging with it in person or making a purchase decision. If you don’t have a website, you’re missing out on controlling that narrative and presenting your business in the best possible light.

The Next Step After Ads and Listings: Website Visits

Digital marketing has evolved into a powerful tool for driving traffic and generating leads. Whether through Google Ads, social media promotions, or business listings, potential customers often discover businesses online. But what happens next?

A Clutch survey reveals that 94% of consumers visit a website after viewing an ad or listing online. This statistic emphasizes that no matter how effective your advertising is, the next logical step for a potential customer is to visit your website. Without a website, you’re essentially stopping the customer journey in its tracks, leaving potential sales on the table.

Establishing Credibility and Trust

In the digital age, credibility is everything. A well-designed, professional website conveys trustworthiness and reliability. Stanford University research highlights that 75% of consumers judge a company’s credibility based on its website design. This means that having a website is not just about being online but about presenting a professional, trustworthy image.

Furthermore, BrightLocal‘s consumer survey found that 86% of consumers rely on the internet to find local businesses. If your business doesn’t have a website, you might as well be invisible to these potential customers.

Round-the-Clock Accessibility

Unlike physical stores with set hours, a website is available 24/7, allowing potential customers to learn about your products or services at their convenience. The 2019 Retail TouchPoints report underscores that 87% of consumers begin their product searches on digital channels. A website ensures that your business is always open for business, no matter the time of day.

The Bottom Line

In an era where your digital presence can make or break your business, having a website is not optional—it’s essential. From establishing credibility to capturing leads generated through ads, a website serves as the cornerstone of your online strategy.

Unlock the potential of your online presence! As a special gift to our readers, you are invited to receive a complimentary 16-point website and SEO audit. This is your chance to gain expert insights and elevate your digital strategy. Schedule your free audit today by visiting www.plainlanguagematters.com/contact/